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KMID : 0665420210360050441
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Korean Journal of Food Culture
2021 Volume.36 No. 5 p.441 ~ p.454
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Consumer Needs for HMR Product Development of Chinese Elderly Consumers
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Nam Sang-Myung
Hong Wan-Soo
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Abstract
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This study analyzed consumer needs for the development of elderly-friendly HMR products in China. In developing theproducts, items needed to be improved, types and packages of the necessary products, additional improvements and foodpreferences were investigated. According to the demographic characteristics of elderly Chinese consumers, these wasanalyzed as well. A survey was conducted on a total of 370 elderly people, and data analysis was performed using SPSS18.0 program. Items related to product quality safety, such as “marks of origin by ingredient”, “rich nutrients”, “expansionof letter size of packaging”, “rich nutrients” and “clear manufacturing date and expiration date”, were required to developHMR products. The types of products that should be developed were porridge and noodles, and the packaging types thatshould be developed were eco-friendly packaging and recycled packaging. In addition, “low-calorie HMR”, “developmentof various seasonings”, “use of eco-friendly food ingredients” and “HMR to digest easily” should be improved. The demandfor product improvement and food preference showed significant differences according to the degree of education, monthlyincome and oral health. The results were intended to prepare basic data for setting the direction when developing elderlyfriendlyHMR.
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KEYWORD
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Chinese elderly consumers, elderly-friendly hmr products, food preference, oral health
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